Monday, February 7, 2022

 


Mobile applications have already infiltrated every aspect of our personal and professional lives. Mobile apps have had a significant impact on the legislative election process, in addition to providing value to our lives at home, work, retail outlets, cars, and factories. Mobile campaigns have been an important feature of election campaigns all around the world in recent years. In the United States' most recent presidential election, mobile and social media efforts were critical in determining the result. Mobile apps continue to play a major part in politics and political campaigns, from political protests to election campaigns.

 

It is claimed that the ideas are better acquired through instances more than anything else. As a result, we'd like to highlight some of the most popular political campaign apps from around the world before discussing how such applications might assist shape various types of political campaigns.

 

App for the White House

 

The White House app, in addition to providing users with a virtual tour of the most sought premise, it aids in the dissemination of political papers and opinion pieces from current political thinkers close to the ruling party and the President. Because the White House, as the country's most important political location, draws the attention of millions of Americans, influencing through stories and opinion pieces becomes much simpler.

 

App for Congress

 

Another major political app that is available on both Android and iOS is Congress. Users may quickly track future political events and agendas from party think tanks with this app. The app also sends out notifications to keep users up to date on the newest political news.

 

App iCitizen

 

Another popular political software is iCitizen, which currently has 300,000 downloads. It includes a number of desirable traits that are beneficial to political activists and supporters across the political spectrum. The app has a lot to offer, from keeping track of the most important subjects to creating and participating in opinion polls and studies.

 

Politics in India

 

Another excellent app is Indian Politics, which depicts the volatility and commotion that surrounds the political scene of the world's second largest democracy. It keeps consumers updated with real-time coverage of the entire political environment, in addition to delivering the latest news and updates on subjects and events.

 

**What Are the Most Important Ways Mobile Apps Help Political Campaigns? **

 

The wide-ranging benefits of mobile apps for forming political consensus and viewpoints can be shown in the examples above. Reaching out to the public and influencing people's attitudes through informative and clever campaigns has become easier than ever before since political campaigns migrated to mobile applications and social media.

 

Let's take a look at some of the most important advantages of mobile apps for political campaigns.

 

Increasing Public Awareness

 

Politicians can instantly communicate their goals, plans, and value propositions to their followers and audiences using mobile apps. They can also use the app to raise awareness for rallies, meetings, protests, and other gatherings.

 

Increasing the quantity of people who are fond of you

Some leaders have mass appeal due to their charismatic personalities and abilities to shape public perceptions. Mobile apps, in combination with social media channels, can help portray a politician's larger-than-life messiah image, which can then be translated into votes.


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Monday, January 17, 2022

Business Advantages of Custom Software Development

All businesses and organizations will generally need some form of software during their lifecycle. The types of software utilized by utmost companies range from operations that will enable better operation of crucial organizational functions-Mortal Coffers, Finances and Accounts, force and stock and indeed running systems, to more specific particulars of software that have a crucial purpose similar as Content Management Software for use on company websites. Although these software operations can be bought “off the shelf", there are numerous business benefits that can be associated with choosing custom software development.

 

Custom Software Development is created for you

Developing custom software is a bespoke, made to measure process, which means that any operations and software programmes created as a result of the process will be entirely made for your company and its individual requirements and conditions. Principally, a piece of custom made software is flexible and has the implicit to fulfil your specifications meaning that it's easy to use and can be stationed throughout your entire organization. Rather of having to make do with a ready made software programme or operation, with customized software you can be sure that what you'll admit will be entirely fit for purpose. There are also significant fiscal benefits that can be associated with custom made software despite it going a little further to buy than off the shelf packages. Software operations that have been made for you do not bear any licence freights, so you can distribute them across your entire organization without demanding to pay redundant.

 

Custom Software Developers will work with your Company

When creating software designed for your company, custom software inventors will design and decode it to integrate duly within your organization. The software will not just help you achieve what you need it to achieve, it'll be rich in features and tools that will make it usable by the people who'll be operating it. With a piece of custom software all the conditions of your company will be considered, and inventors will meet these both in the way that they develop the software and the after care that they give duly. Although some training and support is available with off the shelf software to a certain extent, with custom made software your inventors will continue to work with and support your company whether that is through training staff members in the use of the software or furnishing conservation and specialized help to remedy any crimes that might do in the software.

 


Customized Software is Safe and Secure

The ready made software packages available to businesses and organizations moment are clearly a lot more secure than the bones that have been developed in former times, still they do not compare to the security situations of customized software. Because customized software has been created for your company it'll only be usable by individualities in your company. When you buy custom software you'll be given director rights to the software icing that you can change and alter stoner biographies and watchwords to be in agreement with your own internal data protection programs. Customized software used on the web is also a lot harder to hack than standard, off the shelf software, and you can be sure that an estimable custom software inventor will work hard to keep your operation or programme and the data it contains as safe and secure as possible.

 

Customized Software is Adaptable

Ready made software is designed to be adaptable and flexible, meeting your company's requirements and conditions both now and in the future. Indeed if you need a many different software programmes to negotiate organizational tasks, a custom inventor will be suitable to integrate the different processes that you need into a single, usable operation. Custom software is also much more likely to be cross-platform suitable, so you can be sure that when your company goes mobile you have the software that will support it.

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Saturday, September 11, 2021

Diginix Ai: Taking Over The World Of IT As A Robust And Revolutionary Firm

The IT world is one, which has seen a constant boom over the last few years, thanks to the digital wave and to the increased adoption of digital platforms, which have led to the overall growth of the industry.

The Indian originated, and now Dubai-based IT company has also been working and consulting the government of India at the state of UP on various IT security initiatives.




Isn't it wondrous to learn about different industries and sectors achieving tremendous momentum and success and growing even amidst tough times? While one cannot deny how the pandemic has changed gears for the business world and varied industries, one also cannot run away from the fact that a few of them have still managed well to exceed boundaries and emerge as true winners in their niches. Talking about the information technology industry, we learned about one such firm named "Diginix Ai", which has been making a lot of buzzes lately and garnering all the headlines for all the right reasons.

The IT world is one, which has seen a constant boom over the last few years, thanks to the digital wave and to the increased adoption of digital platforms, which have led to the overall growth of the industry. This also paved the path to success for many IT firms, including Diginix Ai. This robust firm is an 11-year-old Dubai multinational Information Technology company that has been providing some of the industry-best services and custom IT solutions like Advance Cloud-based Web platforms development, mobile applications with Advance Artificial intelligence inheritances with every platform they create, and so much more.

Diginix Ai, which specializes in Technology consulting services, was founded in India and is now headquartered in Dubai. From starting it as Smart E Touch Proprietary Firm in 2009, evolving it to Diginix Technologies India Pvt Ltd in 2013, to finally turning it into Diginix Ai It Solutions Dubai in 2020, the IT company has come a long way, under the able leadership of its founders, Mr. Priyanshu Joshi and Mr. Nishant Pandey.

What makes Diginix Ai stand apart from other IT firms is its association with the government of India, where they work and consult with them at the state of UP on various IT security initiatives. They also developed the Indian Police app "Smart E Police App", running successfully in the state of UP in multiple districts. Diginix Ai, with its passionate team of professionals, also managed the security of Kumbh Mela, deploying its force deployment tool, which is an AI-based Police software, automating the generation of teams and ID printing. The software was used to reduce manual deployment of the Police force from 12 hours to Automatic deployment of 2 hours and was a major success during the Kumbh Mela.

Diginix Ai also developed enterprise-grade CRM for the automobile industry, which is being used in Maruti Nexa, and Enterprise CRM for the real estate industry, used by prime real estate firm in Dubai, Range International.

It is an IT firm that has been honored with awards like the Skoch Award and the Ficci Home Land Security Award by entities powered by the government of India. They also boast a great portfolio of work, where they have already completed over 500 projects worldwide.

Diginix Ai is among the few rare gems in the industry that has excelled not in one but multiple industries operating its software solutions ranging from food and beverage, security, household services, real estate, hospitality, education, healthcare, automobile, banking, etc., and operates various products across different countries as well.

Diginix Ai looks unstoppable as a revolutionary IT firm, taking over the industry with its robust IT solutions.

Source: outlookindia

Diginix AI IT Solutions: Providing Exclusive IT And Software Solutions With Unique Approaches

 The recent global pandemic pushed the stature of the IT industry to greater heights. It further caused a global transition from practicing traditional business methods to adopting and incorporating digitization in everyday business practices. Currently, every business industrial aspires to carve an online presence to expand its exposure to a wider audience and generate higher revenues. As a result, the growing demand for the IT sector has boosted the emergence of numerous companies offering IT and software solutions and help businesses generate enhanced revenue.


Providing designing and development of the latest software solutions for the industry, Diginix AI IT Solutions has been leading within the industry with its comprehensive set of IT and software solutions. The company was established by Priyanshu Joshi (CEO and Co-Founder) and Nishant Pandey (CTO and Co-Founder) in 2009. Initially, the company commenced under the name ‘smart e-touch propriety’ firm. In 2013, Diginix Technologies India Pvt Ltd was launched. Before the onset of the global pandemic—in Feb 2020—the company was launched in Dubai as ‘Diginix AI’ to provide financial and contractual security to Gulf customers. Currently, Diginix AI executes its operations worldwide under the name Diginix AI and is operative in 6 countries.

Recognized Set of Services

In terms of developing and designing the latest software solutions for the industry, Diginix AI is well recognized as one of the industry-toppers and leading organizations. The company caters to a plethora of services concerning IT and software solutions. These include e-commerce solutions, web development, web designing, software development, software consulting, digital marketing, mobile app development, and other IT solutions.


Diginix AI has been bestowed with several prestigious awards for its distinct services and solutions. The company has been recognized as the Ficci homeland security winner and the Skoch Award winner by entities of the government of India.

Unique Customer Approach

Diginix AI has a unique way to approach the customers:

  • Provides free 1-year technical consulting as the company’s CSR initiative
  • Offers three categories of inhouse teams under the company—5 teams in each category; teams are divided based on their experience and different cost options are provided to customers per team
  • Provides 1-year of Maintenance support for the free per project, and ensures customers do not face any problem with the project during execution

Process-Oriented Company Culture

As the leader and one of the founding fathers of the company, Priyanshu and Nishant are responsible for several roles and responsibilities. These include business growth with direct involvement in sales, marketing, branding, business tie-ups, project reviews, future strategy development, and developing new revenue streams.

Diginix AI is a process-oriented company with six Sigma leaders—Priyanshu being a Six Sigma black belt certified. Further commenting on the company’s work environment and culture, Priyanshu quotes, “Each action has a process associated with it and which is reviewed every month.” Every team member has accountability set within a specific timeline. Moreover, every member is provided with the liberty to think and do the job which boosts the creativity and efficiency among the employees.

Adhering to Current Scenario

Priyanshu mentions that the current scenario of COVID-19 has been very beneficial for the IT industry. Moreover, the pandemic has created a good scenario, particularly for the mobile app development sector. He adds, “Every business wants to have an app or an online operative presence which has increased the order intake exponentially in last 1 year.”

Concerning the accelerating demand, the advancement of hybrid platforms has also helped customers make wise decisions. While native apps are generally expensive, hybrids are cheap and affordable. However, there is a vast difference between the hybrid and the native platforms in terms of performance and scalability. Presently, hybrid platforms have been made very advanced. For instance, Priyanshu states, Flutter 2.0 is a powerful tool to develop apps and is the most preferred hybrid platform which can compete with native platforms at every scale of development. Moreover, it has also helped customers to get quality products in less time.

The COVID-19 induced pandemic boosted the adoption of technology and its inculcation in everyday business practices. With respect to the triggered technological adaptation, Diginix AI witnessed an exponential increase in its order intakes. As a result, the company shifted its operations to work from home with software that monitored the day-to-day work.

Embracing an Expansive Future

The IT and software industry is one of the fastest-growing industries in and around the world. In the upcoming days, the IT sector is predicted to grow further at an exponential rate. Moreover, the sector also encompasses the possibility to harness some of the fast-emerging business potentials in the cloud, artificial intelligence (AI), cybersecurity, and other emerging technologies.

Furthermore, with the advent of high speed and smartphones, several other segments of the industry such as mobile application development will witness enhanced growth and higher demand. Concerning the ever-evolving landscape of the IT and software industry, Priyanshu asserts that presently people are inclined towards e-commerce and service apps. However, in the upcoming days, they will upgrade and shift to advance data analytics systems. Priyanshu and Nishant envision an expansive and prolific future for Diginix AI in the upcoming days. The company is coming up with two in-house products and a 100-app portfolio sales service for other IT companies. Additionally, since the company is unable to undertake small value projects due to huge order requirements, it is planning to introduce another team that will take care of low-value projects dedicatedly.

Diginix AI IT Solutions

Source: Mirrorreview

Saturday, May 8, 2021

Interview with Priyanshu Joshi CEO of Diginix AI IT Solutions

Interview with Priyanshu Joshi CEO of Diginix AI IT Solutions

We had an exciting conversation with Priyanshu Joshi on the trends, challenges, misconceptions,  and applications of  Artificial Intelligence in everyday life and in times of pandemics.


Please can you give us a little background about yourself and your current role?

Priyanshu Joshi has graduated with a bachelor’s in computer science engineering from Rajasthan Technical University and a master’s in international business from Hult International Business School. He is a Six Sigma Black Belt certified professional with extensive experience in the energy and information technology sector. Priyanshu is CEO and co-founder of Diginix AI IT Solutions (Dubai). Priyanshu along with his co-founder and CTO, Nishant Pandey has come a long way and developed multiple state of art products. 

A few of their prominent products are Smart E Police and Traction, where Smart E Police, an autonomous platform for UP Police (Indian State). A 3 years project included a complete study and understanding of the Police force system of India and include end-to-end digitalization of the policing system. The product comprising over 60 applications in a single platform shall not be mistaken with a single application running on Google and Apple store, but it is a complete Police Force Ecosystem and a world-class product beating the rankings of some prominent government police applications in play store rankings. 

The product was tested live in the world’s largest fest “Kumbh Mela 2019” where it facilitated over 30 million people for 45 days and reduced the force deployment time from 10 hours to 2 hours.

Our second product “Traction” is a high-quality product with a complete restaurant management ecosystem and has been running live in 120 restaurants for the last 2 years. Traction is a multi-language platform with a presence not only in the UK but also in Africa, UAE, and India. Recently we have launched the product in the MENA region.

Both products work on advanced data analytics and some modules involve machine learning as well. Diginix AI has successfully delivered several service projects for the industrial sector which are mainly focus on Artificial intelligence.

What are the common uses and applications of AI?

Artificial intelligence and its applications are growing exponentially, everyday people are getting aware of AI and integrating it with their generation-old business.

AI in general reduces the manpower and increases the efficiency of work, making it more accurate with relentless execution and operational excellence. AI can help in analyzing a massive amount of data in a short period of time and techniques like deep learning, machine learning can help in producing accurate results with self-improvement in previous results. The massive use of AI in recent times has been seen in poverty maps, automating agriculture practices, and supporting irrigation, climate change, waste management, healthcare industry, predicting consumption patterns, monitoring, and streamlining energy usage.

There is a great demand in the market for Sentimental analysis where industries can know about the sentiments of people about their product using Artificial intelligence.

A machine can go through a thousand GB of data on the internet and can provide views of the public about their product or any individual as per the requirement. Machine learning keeps improving the accuracy of the prediction throughout its lifetime.

The most common AI application we can notice these days are virtual assistance on calls and advanced chatbots. Almost every bank and customer care unit has replaced manpower with chatbots & virtual assistance to increase productivity.

Here Chatbot and virtual assistance help the company to direct the query to correct department and reduces the turnaround time to resolve the query. Small issues are handled by the virtual assistance itself, where human interaction is not required.

If we talk about space, AI is the key. My belief is that long space travel is only possible by machines or humanoids. Where either the human brain can be integrated with machines to increase its life and durability or we create a machine that can mimic the human brain.

We can discuss AI applications all day long as there are endless opportunities to work with AI.

What are the most common misconceptions about Artificial Intelligence?

AI will take away the jobs, AI is totally machine-dependent, AI is dangerous, AI cannot solve my problem are the regular and common misconceptions that we hear in this industry. I’ll say it’s just ignorance or unwillingness to know more about AI.

Artificial intelligence is a future, no it’s not dangerous, AI follows human command, logic, and instructions already coded during the system development. Agreeing on the fact that the system is autonomous, but it thinks what we want it to think and executes what we want the system to execute. AI operations and their accuracy totally depend on the data input, which is done by Humans. Hence it’s human-dependent. The major problem of these misconceptions arises because people are not aware of the application of AI and how it can improve their daily business giving them prominent profitable growth.

Most businesses do not hire AI engineers or Data scientists, who can guide them to improve the existing system running in their industry for generations. Though I am not worried about these misconceptions much because AI will disrupt every industry tomorrow and tomorrow is coming sooner than we thought. I believe in the coming 5 to 10 years, every existing software, technology, industry even normal human life will be mold in AI/ML systems.

Do you think replacing a lot of jobs with AI will turn out negative for the people working those jobs? What should they do instead?

AI doesn’t take human jobs, it just provides more accuracy to a running function. Its guiding force for business to increase productivity. At the end of the day, AI works with Human command, it provides the results which are accepted or rejected by humans hence there is always a human interaction at the start and at the end of the node. Yes, applications of AI take their own decisions, but everything is programmed by a human.  Just like parenting a child.

There are some cases where AI can perform better work as compared to manual labor but that should be considered as a part of evolution. Don’t we all want to perform better in our business? AI works on data, better is the data input, the better will be Machine Learning Results. Hence if AI eats up the job from one segment, it will increase the demand in other segments, for example, Data analytics. Every decade comes with a new technology, which requires new skills. Earlier Typewriters use to be considered best, now computers have taken its place. Similarly, with letters to emails, landline phones to mobile phones, and many more examples we can correlate with. People need to have a growth mindset and improve their skills as per market requirements.

AI has increased the scope of data analytics extensively and I see a lot of jobs coming in the same sector in the near future.

What are the trends and challenges that AI and automation face right now?

If we talk about 5 years to 10 years back, AI was considered a threat. There was a general tendency of people to avoid anything associated with AI but now the time has changed.

We have been getting inquiries from a large corporation and majorly from SME’s regarding AI incorporations in their business. In general, their requirements end with Advance data analytics but they use the buzz word AI in their RFQ. Which shows the general acceptance of AI by the people. The demand for AI has been increased exponentially in the recent past and a major challenge for us is to explain to the business how AI can help them with the increase in productivity and profitable business growth. People want AI but they don’t know how it can help them.

How AI can be helpful in the situation of COVID-19 and the world crisis?

COVID-19 has been a massive scale crisis that has potentially dragging countries into recession. Researchers are working to find out the solution for COVID-19 at war hooting mode but the data is too large to handle for human intelligence alone.

Hence AI has been playing an active role in supporting researchers, governments, healthcare systems, and various agencies to fight against COVID-19. AI application has been supporting from the very beginning of this pandemic. COVID-19 detection through facial recognition & fever detection AI has been extremely helpful in detecting the virus at international airports, mall entrances, and places where mass is expected.

There have been more than a million cases of COVID-19 across the world, now you can imagine the number of people who must have got tested and inquired for the test. This huge amount of data has been handled by virtual healthcare chatbots, another application of AI These chats bots have the capability to understand multiple languages and answer the general queries related to COVID-19, hence promoting an effective and fast means of communication.

To curb the spread of COVID-19, governments across the world have imposed locked down across the country. To monitor these locked downs, governments have been using advanced drones to detect public movements and identify areas for appropriate action. These drones are intelligent enough to understand human body language and send real-time information to concerned departments forcing prompt action by the duty personnel.

Tests for COVID-19 were another problem for health care authorities. Millions of people wanted to get tested and it was necessary for the government to find out COVID-19 positive people asap to quarantine them. At the early stages of the COVID-19, tests were taking at least 4 days to come out with a result, but AI has changed the whole ball game by giving the test result in 15 min. Thousands of people were getting tested within a day and hence allowing the government to take prompt action. There are many other AI applications in the market, which has been impacting the everyday life of people.

Who are the people that inspire you?

I am most inspired by entrepreneur businessmen and philanthropists Ratan Tata and entrepreneur Elon Musk. I love the way Mr. Ratan Tata has incorporated human values into his business, where social responsibility comes first not only on paper but it’s visible on the ground. The vision of the company and its products are developed and designed to support the life of the common man. Whereas entrepreneur Elon Musk has always been known to bring new ideas to the table and executing them with full confidence. There might be thousands of people against him and his idea but he makes sure to execute it with accuracy and make it a successful business.

I take positive things from both, confidence from Mr. Musk and humanity from Mr. Tata.

A brief history of Artificial Intelligence

A brief history of Artificial Intelligence

Thirty years ago, everybody was thinking about flying cars. Do we have flying cars now?? of course not! But we have something better. Artificial Intelligence. AI, wheel of our times, it will change the world as the invention of wheel did in the stone age. The term ‘artificial intelligence’ was given by John Mccarthy way back in the 50’s, but the journey of understanding the process took more than half of a century.


The idea that machines can truly think started ages before that. Greek myths incorporated the idea of intelligent robots. In early times sacred mechanical statues in Greece and Egypt were believed to be capable of emotions and wisdom. In those times there were legends of machines who can think and feel. In the early seventeenth century ‘Rene Descartes’ proposed that bodies of animals are nothing more than complex machines. Blaise Pascal invented a mechanical calculator, the first digital calculating machine in 1642.

After two centuries Charles Babbage and Ada Lovelace worked on programmable mechanical calculating machines. In the early twentieth century, there were efforts to built chess automation. The early 20th century saw many efforts to build programmable calculating machines. In 1944 paper on game theory was published by John Van Neumann, which later proved invaluable in the progress of AI. Alan Turing and Vannevar bush were amongst the notable early contributors. In an article in 1945, Bush wrote, ” Consider a future device…in which individual stores all his books, records and communication, and which is mechanized so that it may be consulted with exceeding speed and flexibility. It is an enlarged intimate supplement to his memory”. After half a decade of this article Alan Turing, a mathematician proposed a test named after him turung test.

The test is used to check the machine’s ability to exhibit intelligent behavior equivalent to, or indistinguishable from, that of a human. In the next decade, Arthur Samuel wrote the first game-playing program. In 1959 the AI division was set up in MIT. After these early attempts to understand AI, the idea kind of just evolved about what actually can one mean, if one says that machines can think. Many advancements were made along the way.

Early developments took place that laid the foundations of AI for practical use. So, the uses of AI we are seeing around us in every day to day activity have been developing for centuries, and here it has come to this form to make our life beautiful. The present form of AI is present everywhere, even at places we don’t know about. The web net that we live in today is powered by AI. The recommendations you see on Netflix, Amazon, news portals, and virtual assistants like Siri, Google Assistant, Alexa… AI is now deeply embedded in our lives. It is making our lives safer and easier. Tesla, a company founded by Elon Musk, is making self-driving cars, and are considered to be the safest cars, free of manual errors. Making us safer and better. Our life is driven by AI, it is continuously nourishing us and we here at DIGINIX are trying to add our bit to this revolution.

We are an organization dedicated to the betterment of this technology. To make this world a better place to live. We are an organization owned by Millenials who think about technology and how to move towards a solution-oriented world. We are trying to provide solutions to the post-COVID world through technology. Join us for any technology-oriented solutions.

A brief description about Digital Marketing

A brief description about Digital Marketing

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.


In marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out on social media, staying updated on news sites and blogs, and searching online when they have a need. Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to learn more about you and your products or services.

In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers but digital marketing has replaced most traditional marketing tactics because it’s designed to reach today’s consumers. Think about the last important purchase you made.

Regardless of what it was, you probably began by searching the Internet to learn more about available solutions, who provided them, and what your best options were. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted, and the solutions, features, and pricing you researched. Most purchasing decisions begin online. That being the case, an online presence is absolutely necessary—regardless of what you sell. The key is to develop a digital marketing strategy that puts you in all the places your followers are already hanging out, then using a variety of digital channels to connect with them in a multitude of ways.

Having a strong digital presence will help you in multiple ways:

  • It will make it easier to create awareness and engagement both before and after the sale
  • It will help you convert new buyers into rabid fans who buy more (and more often)
  • It will kickstart word-of-mouth and social sharing—and all the benefits that come with them
  • It will shorten the buyer’s journey by presenting the right offers at the right time

Digital marketing isn’t magic, and you don’t need to be a computer whiz to be good at it. Instead, you need to cover foundational disciplines such as content marketing, social media marketing, and email marketing, always in the context of the goals that businesses care about. These goals include acquiring new leads and customers, monetizing the leads and customers you already have, and creating communities of brand advocates and promoters.